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STRONGER FIBER - Supima is twice as strong as regular cotton, which makes for extraordinarily resilient products. The longer fiber resists pulling, breaking and tearing, resulting in fashion and home products that are incredibly resilient and keep their form for a longer-lasting product.
SOFTER FABRIC - Supima is inherently softer and more luxurious due to its extra-long staple fiber. The length of the fiber produces smoother, cleaner yarns that result in a softer fabric that resists pilling. This means that your products will feel sumptuously soft and only get softer as time passes.
VIBRANT COLORS - Supima’s finer fibers absorb dye with a deep, long-lasting penetration. The result is a product that retains color better than regular cottons. Supima products keep their brilliance wash after wash, giving you many years of use.
AMERICAN-GROWN LUXURY - Supima is the marketing brand for American-grown Pima cotton. Established in 1954, the Supima organization was formed in El Paso, Texas in an effort to brand and promote Supima cotton. The Supima name was derived from a blending of the words “Superior” and “Pima."
Supima has partnered with Merchant Marine to ensure that consumers have access to and receive top quality products crafted with Supima’s premium cotton.
WASH CARE - Use cold water to prevent shrinking. We recommend using a gentle detergent and washing on the delicate setting. For best results, don't put your Supima shirts in the dryer. Instead, allow them to air dry on a drying rack or clothesline
